"The adoption of plans in organizations for Big Data currently and predominantly covers the theme of social data: the customer side, inspired in particular by the social network activity of Web 2.0. But, if we take the concept of ‘social’ in a broader sense, an increasing amount of Big Data potential is released. This is more or less the route we have followed since the early nineties: first with Web Analytics, then with Social Analytics and now with Next-Generation Analytics. In this age of Big Data, further development is progressing toward Total Data Analytics and Total Data Management."
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