""As analytics exert greater influence in organizational decision making, the question of how to manage this essential asset is coming to a head....Given the cross-functional challenges, rich potential, and inherent dependency on complex technology, the question of who should own the data has become a hotly contested topic. In an online survey of more than 500 business intelligence professionals, respondents were evenly divided among three possible scenarios—that IT should take the lead, that the business should, or that a matrix organization should be created, bringing together the expertise of both (see Exhibit 1)."
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