Today those predictions have come true. Thanks to smart tractors from John Deere, as well as harvesters and planters, farmers can use GPS to do much more than plant a straight row of corn. They can also collect data via GPS to determine exactly where in the field they’re getting the best and worst yields, foot by foot, right along as they harvest.
Therefore, when they plant seeds in the spring, farmers can plug that data into their planters and know exactly where to plant more seeds to get a bigger return, and where to plant fewer seeds because the ground is not as fertile. This enables the farmers to maximize their yields.
All this is great news. And because the data comes from the farmers’ equipment and is downloaded onto a memory stick that stays with the farmer, it becomes the farmers’ intellectual property. It’s their data."