"If we were able to predict the future, we would be able read the minds of our customers and know exactly what they wanted. The closest we can get to this supernatural ability is utilizing predictive analytics to tap into the hidden treasures that reside in big data that every organization is wrestling with nowadays. Predicting the future is often seen as a sort of “dark art” that has its fair share of doubters. Predictive analytics, however, is a proven technology which mines data for repeatable patterns that are reliable enough to use as a basis for predicting future events. When done right (and more about that later), predictive analytics can become a crystal ball that can enable organizations to make better decisions. "
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