"UK insurance companies are either failing to capitalise on the customer data they hold or adequately capture it in the first place.
IBM has said it is an industry that still predominantly works in traditional siloed environments and fails to integrate or analyse the ‘big data' it produces.
A survey from the computer firm shows just one in six organisations integrated their customer data into a single database, while over a third did not integrate their customer data at all.
Based on interviews with 50 senior IT decision makers at UK insurance companies - also found that 64% of respondents had more than five separate database systems and almost a fifth only use basic spreadsheets to manage customer information."
IBM has said it is an industry that still predominantly works in traditional siloed environments and fails to integrate or analyse the ‘big data' it produces.
A survey from the computer firm shows just one in six organisations integrated their customer data into a single database, while over a third did not integrate their customer data at all.
Based on interviews with 50 senior IT decision makers at UK insurance companies - also found that 64% of respondents had more than five separate database systems and almost a fifth only use basic spreadsheets to manage customer information."
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