
IBM has said it is an industry that still predominantly works in traditional siloed environments and fails to integrate or analyse the ‘big data' it produces.
A survey from the computer firm shows just one in six organisations integrated their customer data into a single database, while over a third did not integrate their customer data at all.
Based on interviews with 50 senior IT decision makers at UK insurance companies - also found that 64% of respondents had more than five separate database systems and almost a fifth only use basic spreadsheets to manage customer information."