"When a phrase enters the tech industry lexicon in a big way, and has a good way of crystallizing a seemingly overarching trend, it’s usually not long before the very same phrase becomes a victim of its own overuse and is dismissed as “all hype.”
The phenomenon is common enough that the market research firm Gartner has a phrase and an official annual report summarizing it. It’s called the Hype Cycle, and the company released its latest version of it today. Eventually, those technologies and their associated phrases work their way back into respectability, as the overblown expectations collapse and give way to a lower-grade reality that improves over time.Read "Think #BigData Is All Hype? You’re Not Alone"