"Should you be looking for an example of hucksterish cynicism, then the mantra that "data is the new oil" is as good as they come. Although its first recorded utterance goes as far back as 2006, in recent times it has achieved the status of an approved corporate cliche, though nowadays "data" is generally qualified by the adjective "big". And if you want a measure of how deeply the cliche has penetrated the collective unconscious, ponder this: a Google search for "big data" turns up more than 1.5bn results. And a search for "data mining" turns up 167m results"
"Read "The web giants pumping us for data"