"Big Data — everyone seems to have it and everyone wants to do something with it — and why not? The power of information lies in the ability to analyze and use it to your advantage. While Big Data analytics is one of the hottest trends at the moment, it’s also one of the most difficult to deploy. It’s not as simple as just putting together a business intelligence strategy."
Read "The Big Data Catch-22 — Getting a Handle on Big Data When Implementing a Business Analytics Strategy" at SandHill.com