More than 81 percent of shoppers interviewed cited the prevalence of social media activity on final purchase decisions (MarketForce). Another study found that 88 percent of consumers research online and then buy in-store (Accenture). With such a convergence of online and in-store activity, the approach to managing locations and providing immersive shopping experiences is set to change dramatically. In 2014 and beyond, retail brands are set to create a more tech-savvy shopping experience. From visual analytics for assessing foot traffic, to tailored mobile offers for in-store shoppers, brick-and-mortar shopping is set to evolve."