However, you’re too busy at that point of time and loath the idea of having to go through the longish steps of online shopping; create an account, add to shopping cart, fill in personal details, shipping address, card details, promo codes and so on. All of this becomes doubly painstaking if you are browsing with your mobile device, with the inherent difficulties of small keypads, inability to open multiple windows and smaller displays. What if you had the option of just keying in “buy” in the comments and your order was placed? Or, if you are on Twitter, all you had to do to buy a product that catches your eye is to key in #buy? That is the future of online shopping.