Compiling massive sets of data and analyzing them--so-called big data--was supposed to be a boon for business. (And a PR nightmare for the NSA.) But according to a survey from digital marketing software company Lyris and conducted by the Economist Intelligence Unit, many companies are well behind the curve, as well as national spooks. According to the survey of 257 marketing executives, 45 percent said that they lacked the capacity to analyze big data, while a full half didn't have the budget to pay for digital marketing and database management. A lack of competence in analyzing data was cited as a major obstacle to implementing more effective strategies according to 45 percent of the executives."
Download full survey here