Mike uses his detailed knowledge of this emerging topic to cut through the buzzwords and address the questions CEOs need to know, such as: What actually is Big Data? How is it different from the IT that I already have? How is it being deployed and what benefits are so far visible? And, last but not least: What should I consider to plan for it and to test the waters?
Sprinkled with real-world case studies from Europe and the USA, and refreshingly devoid of technology terms, this study draws on BigData4Analytics projects - and on work by leading journals, businesses, academics and consultancies - to produce the most practical, business-oriented and easily digestible guide to the Big Data landscape of 2013/4.