But this is nothing, absolutely nothing, compared to the value of your data to an enterprise today or in the near future. Right now, in this first wave of what we at Gartner call the new digital industrial economy, we are giving this hugely valuable data away for very little in return. Discounts, offers, recommendations, deals.
But all this could change. In the second wave of the new digital industrial economy, consumers will shift from being largely ignorant of their data’s value to being highly intelligent, protective and selective about how they collect and manage it."