You’re not the only one facing this problem, according to recent articles in the Harvard Business Review and McKinsey. But don’t blame big data for that. It’s all your fault. You’ve been focused on analyzing the data rather than extracting intelligence from it and taking quick action on that information. Big data would be more than happy to help you achieve these goals, but only if you use it correctly.
It's possible to transform your big data into an amazingly accurate soothsayer using process-centric and process-embedded AI and machine learning. In order to do so, you have to overcome the three biggest challenges in the quest to monetize big data: complexity, consumerization and continuity.