"In 2014, marketing leaders must become givers: providers of insight, creators of connections, and deliverers of performance improvement. "Marketing is everything." I hear that phrase - or a variation of it - a lot these days. I agree with the sentiment given how brands can turn almost any moment with a customer into an interactive experience. However, while it’s easy to say “marketing is everything,” the truth is that marketing can’t do everything. That’s why I think 2014 will be the year that marketing leaders must become givers: providers of insight, creators of connections, deliverers of performance improvement. Succeeding in this kind of giving will be critical if marketing is to drive above-market growth."
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