"Big Data is apparently the most overused corporate buzzword of the year 2013. In an analysis of 5000 conference call transcripts, Factset found that the term 'big data' was mentioned in 841 corporate calls, up 43% from the previous year's figure of 589. Svetlana Sicular of Gartner suggests that big data was at the peak of inflated expectations in 2013 and is falling into the trough of disillusionment in Gartner's hype cycle (see figure on the left). But we believe that businesses so far (especially in the year 2013) have been testing out big data to measure real business value and are now equipped to prove the business case behind adopting big data at a large scale. The following steps can help any business in carefully traversing the path of big data adoption and equip them with a predictable road map to measurable outcomes."
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