With films often costing $150 million and up, film studios need a better way than gut feelings to ensure they get their money back. Just look at last year's "John Carter" (which lost some $200 million for its investors) and it's easy to understand why. That's the reason many producers are moving beyond intuition and focus-group research and starting to turn to predictive analytics."
Predictive analytics identifies patterns in past data. For example, if a proposed script is a raucous comedy about a wedding aboard a cruise ship, the data process can take into account information on how well recent comedies have done, while adding in box office receipts for previous wedding films.