Having worked at EMI records for over a decade, Chantal Restivo-Alessi knows what it's like to have the digitization of media cannibalize your industry. "I went through the digital revolution early on with music," the HarperCollins's Chief Digital Officer told Fast Company. The music establishment made mistakes, she admits. "In the early days, it was a lot of resistance in participating in the new business models," she added. But because of that unfortunate experience, Restivo-Alessi, who has worked on the business side of various creative industries, is primed to guide the publishing giant into its inevitable future--hopefully, without losing paying customers. "If you lose young consumers to piracy it is extremely hard to compete with zero," Restivo explained as one of the main lessons she learned from her days at EMI."