"Nordstrom is an American upscale fashion retailer with 225 stores and doing over $ 10 billion in annual sales. John W. Nordstrom founded it in 1901 and it embraces new technologies, including big data. Nordstrom understands the possibilities of big data and is willing to experiment with it. Although some of the experiments they do did not get the expected results, or caused a public uproar, they are moving in the right direction with big data.
Online customers are used to being tracked, followed and know that their every move is analysed. In traditional bricks and mortar shops this is a new movement to which customers have not yet gotten used to."
Read ""How Fashion Retailer Nordstrom Drives Innovation With Big Data Experiments" by Smart Data Collective