Most banks are now using social media platforms to engage with their customers and for handling customer service issues. However, some banks are doing this more successfully than others. Independent research recently commissioned by IMGROUP has evaluated how effective the top ten UK banks are at using social media for customer service and engagement across four key online channels: Facebook, Twitter, LinkedIn and Google+. The research looked at the number of followers, number of questions, response rate and response time to determine which bank is providing the best online customer service and engagement. Based on these metrics, HSBC performed best overall, followed by Barclays and The Royal Bank of Scotland (RBS)."