The ability to create and capture data is exploding and offers huge potential for the NHS to save both lives and scarce resources. Healthcare and life sciences are the fastest growing and biggest impact industries today when it comes to big data. In the UK, huge anonymised datasets are being developed for areas such as pharmaceutical research, with the aim of vastly improving the efficacy of drugs. Disease research is also being supported by big data to help tackle conditions such as diabetes and cancer. But the UK has an opportunity to go much further in unleashing the real power of big data – the potential to personalise healthcare for every NHS patient."