"Each day, consumers are voluntarily posting vital information about their likes and dislikes on social media sites. If this data can be captured and adequately organized, businesses can have at their disposal the exact information they need to improve their internal customer service processes.
Big Data has improved business access to this information, which means if your company isn’t using this data, you may be left behind. Chances are, your competitors are all-too-aware of the power of Big Data and to stay competitive, you’ll have to be aware of it, as well. As you work to vamp up your customer service efforts, here are a few ways Big Data can help."