Oil & Gas is the company’s fastest growing business, with revenues of $15 billion. It competes in high-growth markets and creates products, like the recently launched first subsea compressor, that utilize GE’s broad technical capabilities. Measurement & Control, a division of Oil & Gas, covers a swath of industries and applications, according to its website, including sensing, asset condition monitoring, controls and instrumentation.
But Oil & Gas, along with the rest of GE, is also betting heavy on analytics. The company announced this summer the first-of-its-kind cloud platform for collecting, storing and analyzing large-scale machine data, to handle the massive data from the upcoming Industrial Internet.
GE is also applying that analytic rigor to innovate internally – and drive commercial change. Philip Kim, (former) marketing operations leader for Measurement & Control, talks with MIT Sloan Management Review contributing editor Renee Boucher Ferguson about the process of innovation through analytics, driving commercial change, and what others can do to get there."