"Wander around the pits at a Formula One car race and you’re as likely to bump into a laptop-wielding scientist or engineer as a mechanic with a spanner. And the lessons they are drawing from sensors on F1 tracks, cars and drivers are finding their way into a surprising range of industries – from drilling oil wells to making toothpaste. “By chance or whatever we’ve ended up that F1 is a very strong metaphor for how the world is developing around a more industrialised Internet,” says Peter van Manen, managing director of McLaren Electronic Systems, part of a group which makes F1 cars. “You take information and you measure things, and from that you try to adapt how things behave and flow, so you can make performance better.”
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