"Data Protection Act changes and shift in consumer attitudes will make data more scarce, report claims. Businesses will find access to customer data become more restricted in the next five years as consumers become more wary of handing over personal information, according to an Ernst & Young survey.
Ernst & Young’s ‘The Big Data Backlash’ report focused on attitudes to customer data, with two separate surveys of 2,000 consumers and 748 senior business executives. The report revealed that consumers are becoming less willing to share their personal information, with 49 percent anticipating they will restrict access by 2018, while 55 percent already offer less personal information than five years previously."
Ernst & Young’s ‘The Big Data Backlash’ report focused on attitudes to customer data, with two separate surveys of 2,000 consumers and 748 senior business executives. The report revealed that consumers are becoming less willing to share their personal information, with 49 percent anticipating they will restrict access by 2018, while 55 percent already offer less personal information than five years previously."
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