"Just imagine you are sitting on your sofa watching American Idol on TV when you and your partner have a little spat about who should be voted out. For whatever reason the little disagreement escalates into a full-blown argument. What’s different this time is that your TV, using its in-built microphone, picks up your feud and sells this information in real-time to a marriage-counseling provider who is then able to stream an ad for their services right to your living room. Crazy futuristic vision? No, this exact scenario was outlined in a recent patent application by one of the major broadband and telecom companies in the U.S."
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