Procter & Gamble, all of 176 years old, has transformed its decision-making process with its “Business Suite” executive decision rooms and its “Decision Cockpits” pushed out to 50,000 desktops. Both decision environments include real-time social media sentiment analysis on each P&G brand as part of its “Consumer Pulse” dashboard. Former CEO Bob McDonald was a strong advocate for big data and analytics, but his predecessor and successor, A.G. Lafley, is also very supportive. Lafley announced last month that the company spends about 35% of its marketing budget on digital marketing—well above most of its competitors.
Schneider Electric, a 170 year old company based in France, was originally a manufacturer of iron, steel, and armaments. Today its primary focus is energy management based on big data, including energy optimization, smart grid management, and building automation. The company has acquired or developed a variety of software and data ventures in Silicon Valley and Boston, and in France."