Having launched on Snapchat Discover in October 2016, we have published more than 50 editions, on everything from the threat posed by North Korea to the possibility of alien life to the legalisation of drugs.
Snapchat gives The Economist something most publishers are hungry for in today’s media environment: an audience of young, mobile-first consumers of news and analysis. The Snapchat audience is also large: each month an average of 7.1m users visit The Economist’s Snapchat channel.
The most popular edition so far, “How Well Do You Know Your Presidents?”, which coincided with Donald Trump’s inauguration, reached more readers in a week than Economist.com does in a month. Overall, launching on Snapchat has resulted in “the biggest step-change in the audience of The Economist since 1843,” says Tom Standage, deputy editor and head of digital strategy...