During this time, they share details of the previous day's best-selling items, pieces returned by customers, shopper feedback as well as trends that staff have been noticing on the ground.
Has that new khaki jacket been flying off the shelves? A request has already been made for a restock. Are more customers returning that flouncy pink skirt? The design has been flagged.
No detail is too small for the flagship brand of Spanish clothing company Inditex, the biggest multinational fashion retailer in the world.
Even casual chats with Zara staff are not off-limits. The prized information you share about quality and new trends you would like to see on the racks is likely scribbled down.
"We speak to our product teams in Spain daily to discuss what is or isn't selling well, as well as customer comments on what they do and don't like," says a store manager from Zara Singapore when asked about the brand's daily pow-wows.
"We're always keeping a close eye on how our customers are responding to the current collections and the trends they may be asking for."