The rise of technology is indeed a debatable topic. Some say that it is a blessing while some say that it is nothing less than a disaster. As far as businesses are concerned, the growth of AI in marketing cannot be overlooked.
No doubt that AI is easing out our lives, but at the same time it is increasing our dependency on these machines. This is why scientists are a bit confused about the future scope of artificial intelligence. You might have even heard about Tesla’s driverless cars that are completely driven by technology. Like any other technology, there are pros and cons of artificial intelligence too.
If you use the Internet regularly, you’re probably using real-time applications of artificial intelligence without realizing it.
Here are the applications of artificial intelligence in the real world:
Have you wondered how these online shopping portals get to know your preferences? How do they end up showing you products that are aligned with your sense of style or what you have been looking for?
To understand their customers better and know their preferences, AI is being used by eCommerce giants like Amazon. They get to know about your preferences and give a personalized shopping experience to a user.