‘Intelligent data use allows SMEs to explore potential new markets, analyse customer information and cut out unnecessary costs. A business that can better understand what it is doing right, or wrong, is in a much better position to scale up.’
The cloud: the solution to big data problems?
Routinely storing data can result in the rapid accumulation of petabytes of information and the parallel development of cloud computing provides SMEs with a ready-made solution. Three quarters of respondents to our survey are looking to the cloud to increase their own business efficiency.
‘Cloud solutions offer scale-up businesses the potential to store the data they have accumulated in an affordable place. With the cloud, you only pay for what you use, so you don’t have to worry about having hardware sitting dormant while you wait to capture more data,’ says Caheny.
‘The combination of big data and cloud business solutions allows a business to scale-up rapidly should an opportunity arise. With cloud solutions, a business leader can store huge quantities of information and use big data to spot new opportunities and move quickly to secure the benefits.’