Simone Foxman: They're scraping the web for mentions of companies. They are using credit card data and trying to predict a company's behavior, based on the number of subscriptions they can parse out to The New York Times. That is a real example that I've heard of. There's also some satellite data that's used.
Molly Wood: So ... as you look at the data analysis and the artificial intelligence, do you see a potential for an obvious predatory direction for this new technology?