As I attend trade shows, meet with customers or engage with partners, I’m starting to hear a familiar refrain; ‘how do I really drive value from big data’? Frustration seems to be building and there’s a danger that disillusionment will set in.
But it doesn’t have to be this way. There is a route to driving value but you have to be realistic and you have to be methodical in your approach. You also have to start by recognizing that, in reality, there are only three kinds of big data projects. The first is simply focused on replacing aging traditional infrastructure; in effect to re-platform an environment and make it fit for purpose in today’s economy. Let’s call this the makeover!