All of these questions seem to ignore a crucial point: Not all organisations are working well with data in general, let alone Big Data. ‘Small data’ is still an issue for many. In the broadcast sector, for example, innovation and development around data has been cautious and slower than most industries. Remember that it was only in October 2012 that terrestrial UK television finished switching over from analogue to digital.
Now, all content and broadcast companies are furiously developing and diversifying their business models, from working out the balance between broadcast and online content to catching up with and integrating the opportunities of social media. All of this requires fluency and expertise with data.
Against such a complex backdrop, it’s important to step back and assess priorities. All businesses must understand why data is valuable, and the main considerations to bear in mind when tackling a data approach.