Amazon recently launched its online grocery delivery service. Known for its speed, convenience and ease of use, we expect many shoppers to flock to the ecommerce behemoth as commonplace for their weekly shop in the near future. And who knows, maybe it won’t be long before Facebook and Google move into the supermarket space.
When heading to a competitor’s website is as easy as an app download away, traditional supermarkets need to innovate to retain their competitive edge. The question for Sainsbury’s and Asda is how do two very different brands still keep the customer at the heart of the shopping experience, and compete with ecommerce giants that have personalisation and big data use literally coded into their business models?