Though many BFSI organizations are beginning to disrupt their analytics landscapes by gathering immense volumes of data assets, these companies are at varying levels of Big Data maturity. In many cases, these initial data projects lead business stakeholders to a very simple question: “How can this data help us solve our business problems?”
As customer volume increases, it dramatically affects the level of services offered by the organization. Existing data analytics practices have simplified the process of monitoring and evaluation of banks and other financial services organizations, including vast amounts of client data such as personal and security information. But with the help of Big Data, banks can now use this information to continually track client behavior in real time, providing the exact type of resources needed at any given moment. This real-time evaluation will in turn boost overall performance and profitability, thus thrusting the organization further into the growth cycle.
Identifying more areas where Big Data resources can be utilized most efficiently involves the alignment of business cases and technological capabilities, which reveals opportunities for improved business processes. There are three primary areas where banks and other financial organizations can attain benefits from advanced analytics: the customer experience, operation optimization, and employee engagement.