If you are looking to get funding to capitalize on Big Data projects, like any major project, there needs to be a business plan with measurable return on investment. Start by asking, what Big Data challenges would you like to solve? What questions do you need to ask of your data? What trends would you like to find within it? The answer to this question drives your objectives.
Objectives fall into two categories, those that impact the top line of your business and make IT strategic to the business stakeholders. The second helps empower IT reduce costs while improving services levels. Here are some ideas for questions to ask and goal areas to focus on…."