So, why is there such hype and curiosity about these topics? Even though the topics may seem complicated, the answer is actually very straightforward. Previously, I reminded you that being surprised is rarely a good thing in business. I emphasized the increase in accuracy in what can now be achieved in the business models and forecasts using Big Data. Predictive analytics is the methodology that makes that last statement true. Predictive analytics takes “historical” data into consideration – using data mining and statistics – to try to predict what will happen in the future. Now enter the concept of Big Data..."