Big data has left its impact on many sectors and is changing the way people work, from retail to healthcare – and marketing is no different.
While social media was started with the intention of connecting with friends remotely, its purpose seems to have changed. Social media platforms are used by brands to advertise and expand their customer base. Not only is social media an output for marketing campaigns, it has also become the input for planning future social media strategies.
From likes, comments, shares to following and followers, you can learn a lot about your consumers and their behavior, just by accessing their social media profiles. With the enormous quantity of data accessed from the social media, big data is helping brands and marketers to manage such data to get actionable insights.