"Big data is not going away. It's increasing in momentum. People are starting to understand the different types of use cases and move things from prototyping into production," says Stephen Baker, CEO of Attivio, a company that helps customers catalog and leverage all the data at their disposal. "But there are challenges for sure: Challenges in terms of hiring the right kinds of resources, challenges around organizationally changing the way people behave. There's this concept of Shadow BI."
In April and May, Attivio surveyed 150 executives at large companies (with at least 5,000 employees) that influence their company's decisions to leverage big data to inform company business decisions and that have influence over their company's decision to partner with business intelligence and big data vendors.
On the road to data efficiencyThe survey found that these big data leaders overwhelmingly believe their corporate big data strategies are headed in the right direction (94 percent). Fully 98 percent said their company encourages its employees to ground business decisions in data and evidence (60 percent said their company 'strongly encouraged' the practice; 38 percent said their company 'somewhat encouraged' it).
Additionally, 81 percent of respondents said their company will increase their investment in talent, tools and technologies to help leverage big data over the next five years.
Still, only 23 percent of respondents felt their company was extremely successful at leveraging big data to make decisions (and 39 percent felt their company was very successful). Despite the optimism and some success, Attivio found that data leaders face numerous challenges.