When big data first hit the scene, it seemed natural to give the CIO a few dollars so he or she could play with it for a bit. With all the hype and buzz about big data, it was hard not to imagine there might be something there, but most of the world struggled with what big data was and what it meant for them. So, the logical thing to do was pass it over to the CIO—if anyone would know what big data was all about, that's the person, right?
But that was then, and we're much smarter today. Lessons learned over the years from the companies that have been successful with big data have taught us that a big investment in big data and analytics means it's part of the corporate strategy, and the only person accountable for that is the CEO.
Remember where big data fits in the corporate strategy
I've written about getting the right return on investment on big data and how important it is to tie big data investments into the corporate strategy. If this isn't done properly, you run the great risk of squandering valuable time, money, and resources for little or no benefit. This is the most common mistake of the early big data pioneers.