For the many retailers that are not Wal-Mart or Amazon, it’s not too late to implement an analytics program that captures this kind of data. The key to meeting the Black Friday of 2014 deadline hinges on three steps: Define what big data means to you. Be specific about the benefits your company should expect. And identify implementation priorities.
If done right, retailers of any size can redefine their marketing efforts by capturing and analyzing data from shoppers as they use mobile devices to compare prices, get directions with geo-location apps, share pictures of merchandise with friends and pay for their purchases."