Thrive on business uncertainty
As the business environment becomes ever more volatile and uncertain, organisations need to take decisions faster, closer to the action and to factor-in more variables. Sometimes the entire future of a company can rest on its response to disruptive force - be it market disruption by a new player (such as Uber, AirBNB), market price volatility (oil price) or political uncertainty (terrorism, Brexit).
So decision making today has to deal with more complexity and volatility (something experience can help with), but at the same time must now be faster and more decentralised (where the knowledge in the heads of experienced staff becomes a bottleneck).
Scale using your "Secret Sauce"
You and your senior staff have built up a wealth of experience and knowledge over the years which sets you apart from your competitors - let's call it your "Secret Sauce". But as the pace and scale of decision-making increases this core asset becomes far harder to deploy consistently, since it is mostly in the heads of your senior staff. If the quality of decision-making falls growth can falter.
Analytics is a tool for making your “secret sauce” more valuable by underpinning it with real-world measurement and predictive capability. We make this value scalable so that every decision in the organisation is based on the same rationale, not just those made personally by your experienced executives - eliminating a key bottleneck. By "codifying" this expertise and embedding it into automated processes and analyses - we help your organisation become truly “Insight-Driven”.More on
Where could analytics take your business?
Are you "Graduating from Excel" or "Successfully using Analytics"? Or perhaps "Can't see what the fuss is about"? Whatever stage you've reached and whatever sector you operate in - as a Business Leader you'll want to know how analytics will affect your competitiveness.
Like most business leaders, you probably did not grow up with data analytics (even if your staff did). But the 15x return on investment and 26% average productivity improvements that analytics have delivered are too compelling for “do nothing” to be an option.What's keeping CEOs
awake at night?